Many consider Shopify to be the leader of the ecommerce development sector. It is an out of the box e-online store builder designed specifically for entrepreneurs to sell products and services online. What is Shopify? Shopify, like Wix, is a cloud based development platform with millions of users. Now, Wix has set their sights on strengthening their moat and competing directly with other big companies in the space, including Shopify, Squarespace Commerce, and WooCommerce. While they continue to add extensive tools and features for their website owners, they have also built an online store builder that makes it easy for everyone to create an ecommerce store. Over the last few years, the company has impressively expanded the functionality of its platform. Wix is looking to dominate ecommerce and target everyone who wants to sell online. But very recently, its reputation as an online store builder is changing.
While the company has always been known for its ease of use, including the drag and drop editor, and vast selection of design templates, it has been less widely considered as a powerful and extensive ecommerce platform. Used by approximately 160 million users worldwide, it remains the leading website builder on the market. The Wix vision, according to their CEO and co founder Avishai Abrahami, is “to see every small business owner effectively leverage the web to take their business to new heights … we want to give the easiest and most effective way to do so.” The company’s vision is quickly becoming a reality. On their site, the company highlights that Wix.com is a place where you can: What is Wix? Wix was founded in 2006 as a cloud based platform to help people build fully personalized high quality websites for free.
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